About Us


Now that you know what Avalanche Media is all about, it’s time to meet the people behind the vision…

Kalyn Asher - President

Kalyn is an award-winning agency leader dedicated to customer service and building strong, lasting partnerships. As a Dartmouth Tuck Executive Program alumnae and graduate of the Goldman Sachs 10K Small Businesses Program, she is focused on staying on the cutting edge of new developments in all media. Kalyn is also the recipient of the 2019 Silver Award of Excellence from Alliance for Women in Media/Dallas-Fort Worth Chapter. Additionally, Kalyn served on the Greater Dallas Board of Directors for the American Cancer Society from 2009-2019.

Kalyn started her company 21 years ago with a focus on helping clients get the most of their media spend through data-driven research and strategic solutions that have propelled many Texas-based and national brands, including Cinemark, Dallas Mavericks, JBS Foods, Kendra Scott, Mattress Firm, McAlister’s Deli, Pizza Hut, TXU Energy, Texas Instruments, Texas Lottery, Wingstop, Wright Brand Bacon and many more.

She began her career at McCann Erickson in 1990, and managed client media efforts at Bozell/Temerlin McClain, TracyLocke/TLP/DDB Needham and MediaWise prior to forming Asher Media.


Avalanche Media offers experience and expertise across a wide range of industries as well as all forms of traditional and emerging media, including:


  • Retail (Corporate & Franchise)
  • Restaurant (Corporate & Franchise)
    • – Quick-Service Restaurants (QSR)
    • – Casual
    • – Quick-Casual
    • – Steakhouses
  • Healthcare
  • Home/Home Improvement
  • Real Estate
  • Packaged Goods
  • Sports Franchises
  • Local/Municipal Government
  • E-commerce
  • Travel & Hospitality
  • Jewelry
  • Telecommunications
  • Automotive
  • Community Service


  • Video
    • – Network & Syndicated TV
    • – Spot TV
    • – Network Cable TV
    • – Satellite TV
    • – Spot Cable TV
    • – Direct Response TV
    • – Addressable Cable TV
    • – Digital TV
  • Audio
    • – Network Radio
    • – Satellite Radio
    • – Spot Radio
    • – Digital Radio
  • Visual
    • – Digital Display
    • – Outdoor/Out-of-Home
    • – Direct Mail
    • – B2B Trades
    • – Consumer Magazines
    • – Newspapers
  • Alternative
    • – Business-to-Business
    • – Ethnic Media
    • – Experiential
    • – Guerilla Marketing
    • – Sports Marketing
    • – Campus Media
    • – Gaming
    • – Social


Avalanche Media Group Wins Again

Austin (April 11, 2024) – Avalanche Media Group is excited to win for both Local Agency Media Director/Manager and Media Buyer/Planner of the year.  The Alliance for Women in Media (AWM) Austin Affiliate held their annual Gala at The Archer Hotel where they recognized amazing people for their innovative and quality media efforts. Congratulations to Stephanie Beugelsdijk and Heather King on taking home these prestigious awards!

Avalanche Media Leads in Innovation & Media Excellence

Austin (May 19, 2021) – Last month, Avalanche Media Group was recognized by the Alliance for Women in Media (AWM) Austin Affiliate for its innovative and quality media efforts. Winning across multiple categories, Avalanche took home awards for Local Agency Media Director/Manager, Local Agency Support Staff of the Year, and Local Agency Unsung Hero. A huge shout-out to the respective winners: James Hill, Lauren Sutherland, and Kristynn Espinoza!

See all the winners here!

JBS Brand Awareness Campaign Wins Again!

Austin (May 20, 2021) – A mobile ad brand awareness campaign supporting JBS Adaptable Meals has been recognized yet again for exceeding industry standard benchmarks. Recognized by the Dallas-Fort Worth Interactive Marketing Association (DFWIMA), this campaign won the Most Effective Brand Awareness Campaign category for its interactive strategy.

Previously, this campaign had been awarded a SMARTIES Award in 2020 by MMA Global. Winning in the Location Based Services or Targeting category, Avalanche took home the North America 2020 Bronze Winner award.

To find out more, click on the video below:


Kalyn Asher Receives Lifetime Achievement Award


Dallas (April 9, 2020) – The Dallas/Fort Worth Chapter of Alliance for Women in Media (AWM) has named Kalyn Asher, of Asher Media, as the recipient of the 37th annual Silver Award of Excellence Lifetime Achievement Award.

The Silver Award of Excellence Lifetime Achievement Award is presented annually to a media professional in Dallas/Fort Worth who is above reproach both in regard to the hiring and promoting of women and promoting and helping the media business; directly contributes to the community at large; has made a direct, positive impact on the DFW media community; solely represents a commitment to excellence; and whose accomplishments are an example to others in the media and business community.

Click below to hear more about the impact Kalyn has had in the media industry and in her communities:


Avalanche Media Group Wins 2018 Local Agency of the Year

Austin (May 14, 2018) – This month, Avalanche Media Group was recognized by the Alliance for Women in Media (AWM) Austin Affiliate for both its work and impact in the media industry. Avalanche’s Maria Anderson won Local Agency Media Director/Manager of the Year. Avalanche Media Group was also awarded Local Agency of the Year!

First Financial Bankshares Named Number One Bank In Nation By Bank Director Magazine
Company Release – 08/12/2014 11:00

ABILENE, Texas, Aug. 12, 2014 /PRNewswire/ — First Financial Bankshares, Inc. (NASDAQ: FFIN) has been selected as the #1 top-performing publicly traded bank in the nation in the $5 to $50 billion asset category by Bank Director magazine. The magazine’s annual scorecard rates all publicly traded banks in four asset size categories on the basis of profitability, capital adequacy and asset quality.

“We are very honored to be selected as the best publicly traded bank in the country in the $5 to $50 billion asset category by Bank Director magazine, which is one of the most recognized publications in the industry,” said F. Scott Dueser, Chairman, President and CEO.  “We are very humbled to receive this honor for the second time, and it is a direct result of the tireless dedication of our team, including our board, officers and employees who execute our strategy every day to make sure that our customers receive superior service and that we reward our shareholders.  We thank our customers and shareholders for their loyalty and support, which has allowed us to receive this great honor.  This marks the sixth consecutive year that First Financial has been recognized as either #1, #2 or #3 in the nation.”

For its scorecard, Bank Director magazine looked at profitability measures including return on average assets and return on average equity; capital strength metrics including the ratio of tangible common equity to tangible assets; asset quality measures including the ratio of nonperforming assets to total loans and other real estate owned, and the ratio of net charge offs to average total loans.

About First Financial Bankshares:

Headquartered in Abilene, Texas, First Financial Bankshares is a financial holding company that operates 12 banking regions with 62 locations in Texas including Abilene, Acton, Albany, Aledo, Alvarado, Beaumont, Boyd, Bridgeport, Brock, Burleson, Cisco, Cleburne, Clyde, Decatur, Eastland, Fort Worth, Glen Rose, Granbury, Grapevine, Hereford, Huntsville, Keller, Mauriceville, Merkel, Midlothian, Mineral Wells, Moran, Newton, New Waverly, Odessa, Orange, Port Arthur, Ranger, Rising Star, Roby, San Angelo, Southlake, Stephenville, Sweetwater, Trent, Trophy Club, Vidor, Waxahachie, Weatherford and Willow Park. The Company also operates First Financial Trust & Asset Management Company, N.A., with seven locations and First Technology Services, Inc., a technology operating company.

The Company is listed on The NASDAQ Global Select Market under the trading symbol FFIN.  For more information about First Financial Bankshares, please visit our website at http://www.ffin.com.

Certain statements contained herein may be considered “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995.  These statements are based upon the belief of the Company’s management, as well as assumptions made beyond information currently available to the Company’s management, and may be, but not necessarily are, identified by such words as “expect”, “plan”, “anticipate”, “target”, “forecast” and “goal”.  Because such “forward-looking statements” are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.  Factors that could cause actual results to differ materially from the Company’s expectations include competition from other financial institutions and financial holding companies; the effects of and changes in trade, monetary and fiscal policies and laws, including interest rate policies of the Federal Reserve Board; changes in the demand for loans; fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetary fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions and integration of acquired businesses, and similar variables.  Other key risks are described in the Company’s reports filed with the Securities and Exchange Commission, which may be obtained under “Investor Relations-Documents/Filings” on the Company’s Web site or by writing or calling the Company at 325.627.7155.  Except as otherwise stated in this news announcement, the Company does not undertake any obligation to update publicly or revise any forward-looking statements because of new information, future events or otherwise.

SOURCE First Financial Bankshares, Inc.

West Austin spa named No. 21 best resort in the world

By Nicole Raney , Culturemap Austin

10.22.14 | 2:04 pm

If you’re looking to treat yourself to some luxury R&R, you won’t have to travel far to find a lush, award-winning spa. Lake Austin Spa Resort is the No. 21 best hotel and resort in the world according to Condé Nast Traveler. In the U.S., the spa was ranked No. 8 and was one of only two Texas resorts to make the coveted list.

The lifestyle and travel magazine hosts its Readers Choice Awards poll every year to determine the best luxury destinations and services around the globe. Having been selected for the past five years, Lake Austin Spa Resort now has an esteemed place on the Condé Nast Traveler’s “Platinum Circle,” which chronicle’s the magazine’s favorite destination resorts.

“This destination spa resort, the site of a former rodeo training camp, is a little piece of heaven in Texas Hill Country,” writes the magazine.

Nestled in a quiet bend of the Colorado River in West Austin, the spa offers traditional treatments such as massages, facials and nail therapy as well as a variety of innovative sessions involving energy point cleansing, acupuncture and meditation. If more than a full day of spa treatment is needed, the resort has 40 rooms that are ready to turn your little escape into a full-blown getaway.

Lake Austin Spa Resort was the only Texas establishment to make the top 25, but Houston’s Hotel Sorella CityCentre did claim a spot on the list at No. 74.

Avalanche Media Group Becomes WBENC and HUB-Certified

Austin (July 11, 2014) – Avalanche Media Group, a woman-owned media buying and planning agency, today announced its certification as a majority-owned women’s business by the Women’s Business Enterprise National Council (WBENC) and as a Historically Underutilized Business (HUB).

Accepted by hundreds of U.S. corporations and a number of federal, state and local government agencies, WBENC certification is an important tool for expanding a company’s visibility among decision-makers in corporate supply chain diversity and procurement organizations, according to WBENC’s website.

HUB Certification is an esteemed accomplishment for small businesses that creates opportunities for expanded state-based work. The certification allows Avalanche Media Group to:

  • Register with the Centralized Master Bidders List in Texas to receive bid invitations
  • Search the online Electronic State Business Daily for contract opportunities with state entities valued at more than $25,000
  • Explore HUB Subcontracting Plan Opportunities that are available when a state contract’s expected value is $100,000 or more, positioning the firm as a subcontracting partner

In addition, Avalanche Media Group will be listed in the online Texas HUB Directory. “While we’ve been ‘self-certified’ since Avalanche Media Group was founded in 2012, we wanted to formalize our standing,” said Kalyn Asher, founder and president of Avalanche Media Group.  “Both certifications are widely recognized and respected and will open new doors, helping us continue to grow as we gain new access to government contracts.  We’ll now officially qualify to partner with vendors looking for certified WBENCs and HUBs to include in their subcontracting plans for large projects.”

Avalanche Media can smell the Onions!

Well, we can see Onion Creek out our new office windows. A great location near downtown Austin and the airport with quick access South to San Marcos, San Antonio, etc. Or a traffic-free ride north to Round Rock, Georgetown and beyond since 45/130 is out our back door!


Media Reconciliation Specialist (Dallas)

Position available for Asher Media based in Dallas (required to work 3 days/week in the office).

We are seeking a Media Reconciliation Specialist (Media Coordinator) at our Media Agency to become an integral part of our team! You will reconcile invoices, send insertion orders to the media vendors, verify advertisement placement in all media outlets (Print, Digital, Out of Home, Social, etc.)


  • Assist the media team by analyzing media buys, insertion orders, media delivery and invoices for accuracy
  • Work closely with the internal teams, media publishers and platforms (Hulu, ABC, ESPN, etc.), and ad tech vendors to secure timely receipt of invoices and resolve discrepancies
  • Provide and maintain accurate reconciliation data across internal systems, platforms and documents
  • Support media team in actualization of media plans by providing accurate and consistently updated data ensuring the data aligns with the finance team’s records
  • Meet client’s monthly reconciliation deadlines and related internal weekly and monthly milestones
  • Assist with ad hoc projects and requests related to reconciliation


  • 1+ years of digital reconciliation or financial operations experience
  • Knowledge of STRATA/SBMS platform or other media buying platform a plus
  • Highly skilled in attention to detail, ability to focus on accuracy and be very organized
  • Understanding of digital media and advertising campaigns
  • Strong excel and math skills
  • Excellent communication skills with ability to communicate effectively and professionally
  • Ability to take on requests, troubleshoot discrepancies and work across teams
  • Expertise in managing expectations against timelines
  • College degree a plus but not required

Apply: – jobs@ashermedia.com

Media Assistant (Dallas)

Position available for Asher Media based in Dallas (required to work 3 days/week in the office)

We are looking for a Media Planning/Buying Assistant who will help develop integrated paid media plans and execute media buys. This is an entry level position for a recent college graduate, preferably with an advertising, marketing, or communications degree. We are not looking for creative graphic designers, content writers nor audio/video producers. The ideal candidate should have a true interest in advertising and paid media with an enthusiasm to train for promotion and be a part of the team long term.

Asher Media and Avalanche Media Group deliver data-driven, innovative media solutions for clients across all video, audio and visual media platforms. We work directly with major brands within a wide variety of industries and partner with other advertising agencies to help our clients grow their business. For more information, please check us out online at www.ashermedia.com and www.avalanchemg.com.

Assistant Planning Responsibilities

  • Help prepare media plans.
  • Pull research reports for media plans.
  • Help evaluate basic media opportunities relative to plan objectives.
  • Prepare and maintain media authorization forms (ATBs) and flowcharts.
  • Monitor implementation of all media schedules (broadcast, streaming, print, out-of-home, paid social, online/mobile, etc.).
  • Issue traffic instructions and send creative assets to media vendors.
  • Prepare and maintain records, digital reports and analytics, and other periodic reports as required.

Assistant Buying Responsibilities

  • Assist buyers as needed with buy implementation including entering data in our buying software, ordering and confirming buys.
  • Maintain buys in our buying software including makegoods and monthly discrepancies.
  • Maintain buy folders according to procedure and archive buying folders/binders annually.
  • Assist with market research and media vendor opportunities.


  • Bachelor’s degree, preferably in Advertising, Marketing or Communications
  • Be accurate, organized, meet deadlines, communicate clearly, problem-solve.
  • Have a high proficiency with math, numbers, and Excel.
  • Responsible for timely completion of all assignments.
  • Treat vendors with respect and represent Agency in a professional manner.
  • Ability to multi-task, managing work on multiple accounts.
  • Be familiar with basic media terms, research tools and concepts.

Media Intern (Austin)

Position available for Avalanche Media Group in Austin (required to work 3 days/week in the office)

The Media Intern will work with all departments in planning, buying and operations, and will work across all media types from Traditional to Digital. The ideal candidate would be a Junior or Senior in college (with a degree in Advertising, Marketing, Communications or related field) with a desire to work in Media (not creative).  They must have a strong attention to detail, can multi-task efficiently under pressure, have a strong sense of urgency and adapt easily to shifting job tasks.
Apply at jobs@avalanchemg.com