About Us


Now that you know what Avalanche Media is all about, it’s time to meet the people behind the vision…

Kalyn Asher - President

Kalyn is an award-winning agency leader dedicated to customer service and building strong, lasting partnerships. As a Dartmouth Tuck Executive Program alumnae and graduate of the Goldman Sachs 10K Small Businesses Program, she is focused on staying on the cutting edge of new developments in all media. Kalyn is also the recipient of the 2019 Silver Award of Excellence from Alliance for Women in Media/Dallas-Fort Worth Chapter. Additionally, Kalyn served on the Greater Dallas Board of Directors for the American Cancer Society from 2009-2019.

Kalyn started her company 21 years ago with a focus on helping clients get the most of their media spend through data-driven research and strategic solutions that have propelled many Texas-based and national brands, including Cinemark, Dallas Mavericks, JBS Foods, Kendra Scott, Mattress Firm, McAlister’s Deli, Pizza Hut, TXU Energy, Texas Instruments, Texas Lottery, Wingstop, Wright Brand Bacon and many more.

She began her career at McCann Erickson in 1990, and managed client media efforts at Bozell/Temerlin McClain, TracyLocke/TLP/DDB Needham and MediaWise prior to forming Asher Media.

James Hill - Strategic Media Director

James brings over 20+ years’ experience in media planning and buying at the national, regional and local level.

He’s worked at both Hispanic and general market agencies across multiple categories including consumer package goods, automotive, healthcare, quick service & fast casual restaurants, financial, retail, education and entertainment.

James has worked on multiple clients including MillerCoors, Subway, Burger King, Kasasa, Columbia College, Rudy’s Country Store & Bar-B-Q and various minor league baseball teams. He received the 2020 Alliance for Women in Media Austin Media Director of the Year award.


Avalanche Media offers experience and expertise across a wide range of industries as well as all forms of traditional and emerging media, including:


  • Retail (Corporate & Franchise)
  • Restaurant (Corporate & Franchise)
    • – Quick-Service Restaurants (QSR)
    • – Casual
    • – Quick-Casual
    • – Steakhouses
  • Healthcare
  • Home/Home Improvement
  • Real Estate
  • Packaged Goods
  • Sports Franchises
  • Local/Municipal Government
  • E-commerce
  • Travel & Hospitality
  • Jewelry
  • Telecommunications
  • Automotive
  • Community Service


  • Video
    • – Network & Syndicated TV
    • – Spot TV
    • – Network Cable TV
    • – Satellite TV
    • – Spot Cable TV
    • – Direct Response TV
    • – Addressable Cable TV
    • – Digital TV
  • Audio
    • – Network Radio
    • – Satellite Radio
    • – Spot Radio
    • – Digital Radio
  • Visual
    • – Digital Display
    • – Outdoor/Out-of-Home
    • – Direct Mail
    • – B2B Trades
    • – Consumer Magazines
    • – Newspapers
  • Alternative
    • – Business-to-Business
    • – Ethnic Media
    • – Experiential
    • – Guerilla Marketing
    • – Sports Marketing
    • – Campus Media
    • – Gaming
    • – Social


Avalanche Media Leads in Innovation & Media Excellence

Austin (May 19, 2021) – Last month, Avalanche Media Group was recognized by the Alliance for Women in Media (AWM) Austin Affiliate for its innovative and quality media efforts. Winning across multiple categories, Avalanche took home awards for Local Agency Media Director/Manager, Local Agency Support Staff of the Year, and Local Agency Unsung Hero. A huge shout-out to the respective winners: James Hill, Lauren Sutherland, and Kristynn Espinoza!

See all the winners here!

JBS Brand Awareness Campaign Wins Again!

Austin (May 20, 2021) – A mobile ad brand awareness campaign supporting JBS Adaptable Meals has been recognized yet again for exceeding industry standard benchmarks. Recognized by the Dallas-Fort Worth Interactive Marketing Association (DFWIMA), this campaign won the Most Effective Brand Awareness Campaign category for its interactive strategy.

Previously, this campaign had been awarded a SMARTIES Award in 2020 by MMA Global. Winning in the Location Based Services or Targeting category, Avalanche took home the North America 2020 Bronze Winner award.

To find out more, click on the video below:


Kalyn Asher Receives Lifetime Achievement Award


Dallas (April 9, 2020) – The Dallas/Fort Worth Chapter of Alliance for Women in Media (AWM) has named Kalyn Asher, of Asher Media, as the recipient of the 37th annual Silver Award of Excellence Lifetime Achievement Award.

The Silver Award of Excellence Lifetime Achievement Award is presented annually to a media professional in Dallas/Fort Worth who is above reproach both in regard to the hiring and promoting of women and promoting and helping the media business; directly contributes to the community at large; has made a direct, positive impact on the DFW media community; solely represents a commitment to excellence; and whose accomplishments are an example to others in the media and business community.

Click below to hear more about the impact Kalyn has had in the media industry and in her communities:


Avalanche Media Group Wins 2018 Local Agency of the Year

Austin (May 14, 2018) – This month, Avalanche Media Group was recognized by the Alliance for Women in Media (AWM) Austin Affiliate for both its work and impact in the media industry. Avalanche’s Maria Anderson won Local Agency Media Director/Manager of the Year. Avalanche Media Group was also awarded Local Agency of the Year!

First Financial Bankshares Named Number One Bank In Nation By Bank Director Magazine
Company Release – 08/12/2014 11:00

ABILENE, Texas, Aug. 12, 2014 /PRNewswire/ — First Financial Bankshares, Inc. (NASDAQ: FFIN) has been selected as the #1 top-performing publicly traded bank in the nation in the $5 to $50 billion asset category by Bank Director magazine. The magazine’s annual scorecard rates all publicly traded banks in four asset size categories on the basis of profitability, capital adequacy and asset quality.

“We are very honored to be selected as the best publicly traded bank in the country in the $5 to $50 billion asset category by Bank Director magazine, which is one of the most recognized publications in the industry,” said F. Scott Dueser, Chairman, President and CEO.  “We are very humbled to receive this honor for the second time, and it is a direct result of the tireless dedication of our team, including our board, officers and employees who execute our strategy every day to make sure that our customers receive superior service and that we reward our shareholders.  We thank our customers and shareholders for their loyalty and support, which has allowed us to receive this great honor.  This marks the sixth consecutive year that First Financial has been recognized as either #1, #2 or #3 in the nation.”

For its scorecard, Bank Director magazine looked at profitability measures including return on average assets and return on average equity; capital strength metrics including the ratio of tangible common equity to tangible assets; asset quality measures including the ratio of nonperforming assets to total loans and other real estate owned, and the ratio of net charge offs to average total loans.

About First Financial Bankshares:

Headquartered in Abilene, Texas, First Financial Bankshares is a financial holding company that operates 12 banking regions with 62 locations in Texas including Abilene, Acton, Albany, Aledo, Alvarado, Beaumont, Boyd, Bridgeport, Brock, Burleson, Cisco, Cleburne, Clyde, Decatur, Eastland, Fort Worth, Glen Rose, Granbury, Grapevine, Hereford, Huntsville, Keller, Mauriceville, Merkel, Midlothian, Mineral Wells, Moran, Newton, New Waverly, Odessa, Orange, Port Arthur, Ranger, Rising Star, Roby, San Angelo, Southlake, Stephenville, Sweetwater, Trent, Trophy Club, Vidor, Waxahachie, Weatherford and Willow Park. The Company also operates First Financial Trust & Asset Management Company, N.A., with seven locations and First Technology Services, Inc., a technology operating company.

The Company is listed on The NASDAQ Global Select Market under the trading symbol FFIN.  For more information about First Financial Bankshares, please visit our website at http://www.ffin.com.

Certain statements contained herein may be considered “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995.  These statements are based upon the belief of the Company’s management, as well as assumptions made beyond information currently available to the Company’s management, and may be, but not necessarily are, identified by such words as “expect”, “plan”, “anticipate”, “target”, “forecast” and “goal”.  Because such “forward-looking statements” are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.  Factors that could cause actual results to differ materially from the Company’s expectations include competition from other financial institutions and financial holding companies; the effects of and changes in trade, monetary and fiscal policies and laws, including interest rate policies of the Federal Reserve Board; changes in the demand for loans; fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetary fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions and integration of acquired businesses, and similar variables.  Other key risks are described in the Company’s reports filed with the Securities and Exchange Commission, which may be obtained under “Investor Relations-Documents/Filings” on the Company’s Web site or by writing or calling the Company at 325.627.7155.  Except as otherwise stated in this news announcement, the Company does not undertake any obligation to update publicly or revise any forward-looking statements because of new information, future events or otherwise.

SOURCE First Financial Bankshares, Inc.

West Austin spa named No. 21 best resort in the world

By Nicole Raney , Culturemap Austin

10.22.14 | 2:04 pm

If you’re looking to treat yourself to some luxury R&R, you won’t have to travel far to find a lush, award-winning spa. Lake Austin Spa Resort is the No. 21 best hotel and resort in the world according to Condé Nast Traveler. In the U.S., the spa was ranked No. 8 and was one of only two Texas resorts to make the coveted list.

The lifestyle and travel magazine hosts its Readers Choice Awards poll every year to determine the best luxury destinations and services around the globe. Having been selected for the past five years, Lake Austin Spa Resort now has an esteemed place on the Condé Nast Traveler’s “Platinum Circle,” which chronicle’s the magazine’s favorite destination resorts.

“This destination spa resort, the site of a former rodeo training camp, is a little piece of heaven in Texas Hill Country,” writes the magazine.

Nestled in a quiet bend of the Colorado River in West Austin, the spa offers traditional treatments such as massages, facials and nail therapy as well as a variety of innovative sessions involving energy point cleansing, acupuncture and meditation. If more than a full day of spa treatment is needed, the resort has 40 rooms that are ready to turn your little escape into a full-blown getaway.

Lake Austin Spa Resort was the only Texas establishment to make the top 25, but Houston’s Hotel Sorella CityCentre did claim a spot on the list at No. 74.

Avalanche Media Group Becomes WBENC and HUB-Certified

Austin (July 11, 2014) – Avalanche Media Group, a woman-owned media buying and planning agency, today announced its certification as a majority-owned women’s business by the Women’s Business Enterprise National Council (WBENC) and as a Historically Underutilized Business (HUB).

Accepted by hundreds of U.S. corporations and a number of federal, state and local government agencies, WBENC certification is an important tool for expanding a company’s visibility among decision-makers in corporate supply chain diversity and procurement organizations, according to WBENC’s website.

HUB Certification is an esteemed accomplishment for small businesses that creates opportunities for expanded state-based work. The certification allows Avalanche Media Group to:

  • Register with the Centralized Master Bidders List in Texas to receive bid invitations
  • Search the online Electronic State Business Daily for contract opportunities with state entities valued at more than $25,000
  • Explore HUB Subcontracting Plan Opportunities that are available when a state contract’s expected value is $100,000 or more, positioning the firm as a subcontracting partner

In addition, Avalanche Media Group will be listed in the online Texas HUB Directory. “While we’ve been ‘self-certified’ since Avalanche Media Group was founded in 2012, we wanted to formalize our standing,” said Kalyn Asher, founder and president of Avalanche Media Group.  “Both certifications are widely recognized and respected and will open new doors, helping us continue to grow as we gain new access to government contracts.  We’ll now officially qualify to partner with vendors looking for certified WBENCs and HUBs to include in their subcontracting plans for large projects.”

Avalanche Media can smell the Onions!

Well, we can see Onion Creek out our new office windows. A great location near downtown Austin and the airport with quick access South to San Marcos, San Antonio, etc. Or a traffic-free ride north to Round Rock, Georgetown and beyond since 45/130 is out our back door!


Strategic Planner/Supervisor/AMD

Dallas or Austin, Texas (In office Tues-Thurs; Remote Mon and Fri)


  • 3-10 years of strategic media experience in digital and traditional media is required to maintain oversight for all assigned accounts, focusing primarily on the development, implementation, and stewardship of client media plans
  • Ensure best practices for quality across the department and accounts
  • Participate in agency management, staff development and command a broad marketing knowledge with concentrated focus from the media perspective
  • Manage a group of accounts and team of professionals growing them into a superior group of planners
  • Analyze, select, recommend and implement small and large strategic media campaigns
  • Responsible for controlling and achieving due dates on all planning and buying projects
  • Possess on-going knowledge of media innovations, changes and practices
  • Participate in new business efforts
  • Provide strong leadership direction and delegate accordingly
  • Oversee/prepare and present cohesive and intelligent media plans for multiple accounts
  • Oversee/prepare budget summary/flowchart maintenance for designated accounts
  • Oversee/prepare maintenance of records/periodic reports as required
  • Develop and Maintain Client/Agency and industry relationships
  • Anticipate Client needs; be proactive rather than reactive; identify potential problems and devise solutions
  • Provide a high energy level, bringing new ideas to the planning function


  • Provide media insight beyond the data; ability to think strategically and explain rationale based on years of previous experience
  • Maintain familiarity with the history, present organization, and procedures of the client, as well as, with conditions in the industry
  • Take the initiative to develop well-informed strategic business building ideas and programs, and generate marketplace results for client
  • Oversee maintenance of budget control for client-approved plans during and after execution
  • Build effective, well-documented media plans
  • Strong presentation skills
  • Master the ability to solve most problems and strategic solutions
  • Know and keep up-to-date on all available market and consumer information necessary to the preparation of the most effective and efficient media planning
  • Is at all times alert to new media or new methods of using existing media as well as new methods of measurement, tracking and reporting
  • Strong ability to effectively discuss, present media plans/recommendations, to Client/Agency personnel
  • Keep management informed of account opportunities, issues and plan changes
  • Train and develop direct reports
  • Motivate team and encourage innovation and creativity throughout all projects by serving as a role model within the group
  • Help the team improve time management, prioritization, writing, and presentation skills
  • Work with clients directly
  • Responsible for supporting leadership within agency

Additional Requirements

  • Digital AND Traditional experience required
  • An advanced knowledge of Accounting principles required
  • Immaculate attention to detail required
  • Passionate about finding unique but strategic solutions for clients
  • Skilled in working with small and large budgets
  • Excellent writing and presentation skills; able to “sell” recommendations/POVs
  • Ability to multi-task, managing multiple accounts
  • Be proficient with use of research tools: MRI, IMS, Scarborough, Kantar, SRDS, SQAD, Reach/Frequency Modeling, Market Analysis such as CDI/BDI, Nielsen, ComScore, Nielsen Audio and knowledge of Strata resource and usage
  • Organized, meets deadlines, communicates clearly

Apply at jobs@avalanchemg.com